For first-time investors in real estate, the decision to invest is not taken lightly and a lot of thought and a lot of careful study usually goes into taking this decision. While investing in real estate is a deeply satisfying process, it does come with own set of stressors and is not a decision that should ever be rushed into. Many factors have to be taken into consideration before investing in such as a careful study of the real estate development project you are in and the real estate company developing the project; however, one of the primary factors to be considered is the location of the project. This is of utmost importance and ought to swing your decision either way. Before you invest in a property, list out what you desire from the location of the property. Do you desire a fast-paced, modern and cosmopolitan lifestyle? Do you desire a laidback, peaceful, sophisticated lifestyle? Choose your locality accordingly. Different localities have different vibes about them and choosing one that matches your preference is vital as you do not want to own real estate in an area that does not match your vibe. Next comes a careful study of the physical and social infrastructure of the locality. Is the neighbourhood well lit and does it have well-paved roads? Does the location have easy and convenient access to other parts of the city as well as to major employment areas and shopping/recreation? Is the social infrastructure sound of the location sound, i.e., is there the presence of healthcare facilities and educational institutions as well as avenues for entertainment and recreation? All of these factors will ensure that if you are investing in the property as a place of residence, you will have a comfortable life in your home. However, if you are investing in the real estate simply as matter of investment, then you will have to also have to carefully study the location with respect to its appeal to other buyers and its potential for growth and appreciation in value so as to ensure a sound return on your investment.