The decision to invest in real estate is one that is never taken lightly. After a lot of trepidation and giving it serious thought, you make the decision and then go about zeroing in on the locality that you are interested in. Now comes the big decision of whether to go with a branded apartment that comes in a residential development project of a reputed builder, which inevitably will be more expensive, or go for a cheaper option with a smaller player in the property development market? If you have the finances in place, you should definitely invest in the branded apartment. The reasons for this are simple. One is the matter of trust. The reputed builder of the branded apartment has years of experience and their reputation has been built over successfully delivering projects on time and of high quality. Their hard-earned reputation has been built on customer satisfaction. Also, with a reputed builder, you can rest assured that all the legal formalities of the land and the development have been met and cleared and that there is no foul play involved. That assurance that comes from a reputed builder is critical because there are numerous instances of people getting caught up in legal hassles and also of being swindled by unscrupulous small-time builders and brokers. You are also assured of getting your property at the market rate from a reputed builder. Also, with branded apartments, you can rest assured that the construction methods employed will be modern and the materials used will be of the highest quality. Another plus of investing in a branded apartment is the easy of availability of loans. Financial organisations approve home loans for branded apartments easily as the reputation of the builder holds strong. The return on your investment, should you choose to sell in the future will also be greater for a branded apartment.